Reporting Period: July 2026

Mostafa Zagloul — ZAGO
Performance Marketing Report.

Cross-platform analysis covering Facebook, Instagram, TikTok and YouTube.

Explore Platform Data

Agenda

Roadmap for the July 2026 report.

01

Report Context & Objectives

02

Executive Summary

03

Period-over-Period View

04

Executive Summary

July generated 548,253 views across four platforms, all of it organic. Facebook Reels produced 94.1% of that reach with zero ad spend. The follower bases have not caught up yet.

Facebook: The Whole Engine

515,940 views, 100% organic. Reels alone drove 514,995 of them. 5.8K of the page's 6,020 followers arrived in July.

Instagram: Small but Climbing

17,201 views (+62.1%) and 9.6K reach (+56.5%) from 45 pieces of content. Follower base: 172.

TikTok: Early Days

6.1K post views (+31.4%) and 4.9K viewers (+53%). The For You feed delivered 94.5% of traffic.

YouTube: Shorts-Fed Reach

9,012 views and 24.6 hours watched. The Shorts feed supplied 95.7% of discovery. Syria is the top country.

100% Organic Month

Views from ads: 0 on Facebook, 0 on Instagram. Every view this month was earned, not bought.

The Capture Gap

548K views converted to 172 Instagram followers, 52 on TikTok and 28 YouTube subscribers. Reach is not becoming audience.

Period-over-Period View

Percentage change vs. the previous period, as reported natively by each platform. Bars are scaled within each platform to its largest move.

Facebook

Watch time+8.3K%
Follows+5.9K%
Interactions+4.7K%
Views+3.7K%
Viewers+3.1K%

Instagram

Views+62.1%
Reach+56.5%
Interactions+36.3%
Follows+7.8%
Profile visits-9.9%

TikTok

Total viewers+53%
New viewers+48.1%
Profile views+37.8%
Post views+31.4%
Likes-1.6%

Facebook percentages are launch-scale: the page grew from a near-zero base, so a 3.7K% view increase reflects a first month at volume rather than steady-state growth. YouTube July figures were reported without a prior-period comparison.

A Consistent Pattern Holds

One Format Works

Facebook Reels produced 514,995 of 515,940 views — 99.8%. Multi-photo drew 939, photos drew 2. The short vertical video is the entire distribution engine.

A Management Audience

Male 68.5–95.8%, core ages 25–44, Egypt and Saudi Arabia leading. Leadership and sales topics are landing with the people who manage teams.

Reach Without Capture

548,253 views produced 172 Instagram followers, 52 TikTok followers and 28 YouTube subscribers. Link clicks were 0 on both Meta platforms.

CONCLUSION: The content travels. Nothing catches the traffic.

What We Need To Improve

1. Converting Reach Into Audience (Critical)

548,253 views produced 172 Instagram followers, 52 on TikTok and 28 YouTube subscribers. Facebook converted best at 11.24 follows per 1,000 views; YouTube converted at 0.78.

Focus: Ask for the follow on screen in every video, and name the other platforms in the caption. Track follows per 1,000 views monthly.

2. The Missing Funnel

Link clicks were 0 on Facebook and 0 on Instagram across the whole month, on 533,141 combined views.

Focus: Put one destination in the bio and one call to action per week. Any number above zero is a starting baseline.

3. Retention on YouTube Shorts

66.4% swiped away and 33.6% stayed to watch. But the best Shorts hold far more: 83.0% and 80.7% average viewed on the two 28-second cuts.

Focus: Copy the structure of the 28-second Shorts. Longer held attention better than the 12-second cut, which lost two thirds of viewers.

4. Cross-Platform Weight

Facebook is 94.1% of all views. The same reels on Instagram drew 1.5K–1,924 views each, and 760 on TikTok.

Focus: Post native-first on Instagram and TikTok instead of reposting the Facebook cut, and raise output on the two smallest platforms.

What We Must Stop

  • Publishing with no destination. Zero link clicks on 533,141 Meta views is a funnel that does not exist.
  • Posting photos to Facebook. Photos drew 2 views. Reels drew 514,995.
  • Treating one viral reel as the plan. One reel was 402.0K of 515,940 views — 78% of the month rests on a single post.
  • Reposting the same cut everywhere. The Facebook winner drew 1.5K on Instagram and 760 on TikTok.
  • Leaving comments unanswered. 59 comments on the top reel is a conversation worth holding.

Next Step Recommendations

5 high-impact analyses to run next:

  1. Anatomy of the 402.0K reel — hook, length, topic — and whether it repeats.
  2. Follows per 1,000 views per platform, tracked monthly.
  3. Shorts length vs. percentage viewed: the 28s cuts held 80%+, the 12s cut held 32.2%.
  4. Native versus reposted performance on Instagram and TikTok.
  5. Baseline a paid test against a 100% organic month to price incremental reach.

Exhaustive Platform Data

Select a platform to view complete performance metrics, top content rankings, and detailed audience demographics for July 2026.

Facebook

The Whole Engine (6,020 Followers)

100% Organic • Zero Ad Spend

Total Views

515.9K

3.7K%

Viewers

346.0K

3.1K%

Interactions

6.4K

4.7K%

Watch Time

63d 18h

8.3K%

Follows

5.8K

5.9K%

Deep Metrics

  • 3-Second Views
    204.8K↑ 5.5K%
  • Profile Visits
    4.9K↑ 1.9K%
  • Link Clicks
    0No change
  • Published Content
    39 pieces17 Reels • 15 Stories • 7 Photos
  • Lifetime Followers
    6,0205.8K gained in July

Views Breakdown (515,940)

From Organic 515,940 (100%)
From Ads 0 (0%)

Views by Format:

Reels514,995
Multi-photo939
Others4
Photos2

Reels are 99.8% of all views. Interactions follow: Reels 6,350 • Multi-photo 5 • Stories 5.

Audience (6,020 Followers)

Men (95.8%) Women (4.2%)

Age Distribution:

  • 25-34 (Largest Group)
  • 35-44 (Second)

Top Countries:

Egypt 54.5% • KSA 24.2% • Yemen 3.6% • UAE 2.6% • Sudan 2.1% • Kuwait 1.2%

Top Cities:

Cairo 10.4% • Riyadh 8.5% • Jeddah 4% • Alexandria 3.5% • Dammam 2% • Sanaa 2%

Top Content (July 2026) Organic

Organic July reels
في القيادة فيه مفهوم اسمه Recognition & Appreciation
402.0K Views
5,010 59 181 Posted Jul 19, 6:06pm
في الأوقات الهادية سهل جدًا إنك تبان مدير كويس
38.0K Views
404 0 24 82 Jul 13
في مصطلح مشهور في الإدارة اسمه Pattern Recognition
21.4K Views
155 0 11 59 Jul 11
Simple takeaway: Organic recommendation-driven distribution produced 515,940 views, led by one reel with 402.0K views. That single post is 78% of the month's Facebook reach and carried 5,010 of the page's 6.4K interactions.

Action Plan

  • Post reels only — they are 99.8% of views. Photos drew 2.
  • Break down the 402.0K reel and rebuild its hook and structure.
  • Ask for the follow in the video: 5.8K follows on 515,940 views.
  • Add a destination — link clicks were 0 all month.
  • Reply to the 59 comments on the top reel within the first hour.

FB Specific Next Steps

  • Retention curve on the 402.0K reel vs the other 16.
  • What share of 5.8K follows came from that one post.
  • Whether 3-second views (204.8K) hold past 10 seconds.
  • Views → profile visits → follows conversion rate.
  • Posting time vs performance across the 17 reels.

Instagram

Small Base, Climbing Reach

100% Organic • Zero Ad Spend

Total Views

17.2K

62.1%

Reach

9.6K

56.5%

Interactions

556

36.3%

Follows

83

7.8%

Profile Visits

256

9.9%

Views Breakdown (17,201 Total)

From Organic 17,201 (100%)
From Ads 0 (0%)
The scale gap: 45 pieces of content produced 17,201 views here, against 515,940 on Facebook from 39 pieces. Same creator, same month, 30x the reach on the other platform.

Deep Metrics

  • Published Content
    45 pieces24 Posts • 21 Stories
  • Link Clicks
    0No change
  • Lifetime Followers
    172All-time

Audience (172 Followers)

Men (74.4%) Women (25.6%)

35-44

Largest

25-34

Second

Countries: Egypt 50% • KSA 11.6% • UAE 8.1% • Morocco 4.7% • Iraq 2.3%

Cities: Cairo 25% • Riyadh 8.7% • Dubai 5.8% • 6 October 4.1% • Alexandria 3.5%

Instagram skews older than Facebook: 35-44 leads here, 25-34 leads there.

Top Content (July 2026)

Organic July posts and reels
في الأوقات الهادية سهل جدًا إنك تبان مدير كويس
1,924 Views

21 likes • 0 comments • 11 shares • 6 saves • Jul 13
في الإدارة فيه فرق كبير بين Doing the Work وGetting the Work Done
1.6K

18 likes • 0 comments • 9 shares • 3 saves • Jul 17
في مصطلح مشهور في الإدارة اسمه Pattern Recognition
1.6K

27 likes • 1 comment • 6 shares • 5 saves • Jul 11
في القيادة فيه مفهوم اسمه Recognition & Appreciation
1.5K

18 likes • 1 comment • 5 shares • 0 saves • Jul 19
Simple takeaway: Instagram delivered 17,201 organic views, with the four confirmed top posts ranging from 1.5K to 1,924 views. The reel that made 402.0K on Facebook made 1.5K here — the audience gap is the whole story.

Action Plan

  • Post reels natively here instead of reposting the Facebook cut.
  • Use the 35-44 skew: write for experienced managers, not new ones.
  • Grow past 172 followers — ask for the follow in every reel.
  • Fix profile visits: down 9.9% while views rose 62.1%.
  • Add a link in bio and a weekly call to action — clicks are 0.

TikTok

Early Days, For You Working

94.5% From the For You Feed

Post Views

6.1K

31.4%

Total Viewers

4.9K

53%

Profile Views

51

37.8%

Likes

121

1.6%

Net Followers

25

No change vs prior

Traffic Sources & Audience

For You Page

94.5%

Search

2.7%

Profile

2.6%

77%

Male Viewers

77% male / 23% female

Discovery is working: 4.7K of 4.9K viewers were new (↑48.1%), and 94.5% arrived through the For You feed. The algorithm is serving this account to strangers.

Deep Metrics

  • New Viewers
    4.7K↑ 48.1%
  • Comments
    3
  • Shares
    4
  • Most Active Time
    Saturday12am – 1am
  • Total Followers
    52All-time

Top Posts (July 2026)

Organic July videos
Career Growth / Position Shift carousel
2,509

5 likes • 0 comments • 2 shares • 2 saves • Jul 16
في القيادة فيه مفهوم اسمه Recognition & Appreciation
760

15 likes • 1 comment • 1 share • Jul 19
أول 30 يوم ليك كمدير
322

20 likes • 0 comments • 1 share • 5 saves • Jul 10
Simple takeaway: The For You feed generated 94.5% of traffic, while the top carousel delivered 2,509 views. The carousel beat both video posts — worth testing more of that format here.

Action Plan

  • Test more carousels — the top post by views was a carousel, not a video.
  • Raise output: 6.1K views on a 52-follower base means the feed will carry more.
  • Convert the 4.7K new viewers — ask for the follow on screen.
  • Add a comment trigger: 3 comments across the whole month.
  • Post native cuts, not Facebook reposts.

YouTube

Shorts-Fed Discovery

95.7% From the Shorts Feed

Total Views

9.0K

All Shorts

Watch Time

24.6 hrs

99.8% non-subscribers

Engaged Views

3.2K

33.6% stayed to watch

Likes

68

Across all Shorts

Subscribers

7

New in July (28 total)

Pan-Arab Reach

Syria 12.5%
Egypt 11.2%
Iraq 7.4%
Jordan 6.9%
Algeria 6.6%

Syria leads, not Egypt. YouTube is reaching a different country mix than Facebook, where Egypt is 54.5%.

Age Distribution:

25-3445.9%
35-4426.4%
18-2412.0%
13-177.9%
45-547.7%

Gender

68.5% M / 31.5% F

Total Subscribers

28

Top Shorts & Retention

Ranked by views. The two 28-second Shorts held over 80% of their runtime; the 12-second Short held 32.2%.

Organic July Shorts
أخطر غلطة في قيادة المبيعات
1,184
0:14 avg view duration • 56.1% average viewed • Jul 14
إزاي تخسر مبيعات رغم إن عندك منتج قوي؟
1,119
0:12 avg • 32.2% viewed — weakest hold
أول 30 يوم كمدير: اعمل إيه؟
1,066
0:28 avg • 80.7% viewed
تعمل إيه لو مبيعاتك واقفة؟
932
0:15 avg view duration • 58.3% average viewed • Jul 25
Sales System
881
0:28 avg • 83.0% viewed — best hold
Simple takeaway: Shorts feed generated 95.7% of discovery, and the top Short reached 1,184 views. Length is not the problem: the two longest Shorts held the most attention.

Action Plan

  • Build to the 28-second structure — it held 80.7% and 83.0%.
  • Fix the 66.4% swipe-away rate with a harder first frame.
  • Ask for the subscribe on screen: 9,012 views produced 7 subscribers.
  • Serve the Syria and Iraq audience — they lead the country mix.
  • Keep the sales-leadership topic: it produced the top two Shorts.